How Brands use Podcasts to Convey Brand Messages
30 June 2019
This research project looks at the medium of branded podcasts and how they enable brands to tell stories and convey messages to consumers in a more effective way than other branded content formats. This research project involves interviewing people who are actively listening or have previously listened to a podcast made by a brand i.e. a specific company like Prettylittlething.com, Superdrug, Harrods, Nike, M&S, etc. and are happy to describe their experience on Skype (audio only).
Keywords
Ethical approval
The project is part of my MSc Marketing degree at Birkbeck, University of London. The project has received ethical approval on 21 June 2019.
About the researcher
I am a part-time student at Birkbeck with a passion in marketing.
